Fans who buy merch can become MrBeast video content

Evidence

The contestants are fans who won a contest to appear in a MrBeast video. With these contests, Donaldson no longer goes out into the world but brings people to him, to his increasingly larger, more elaborate, industrial spaces. The contests implicitly follow a kind of Willy Wonka “Golden Ticket” arrangement. If one buys merch from Donaldson’s website, one is automatically entered to win a chance at becoming a MrBeast contestant or, perhaps more accurately, to become MrBeast content. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 325

Categorization

• XREF: This is the commodification step in the Corpocene labor analysis — fans converting money into raw content material; connects to the influencer-as-firm reading purpose.