False needs remain heteronomous even when the individual owns them

Evidence

Such needs have a societal content and function which are determined by external powers over which the individual has no control; the development and satisfaction of these needs is heteronomous. No matter how much such needs may have become the individual’s own, reproduced and fortified by the conditions of his existence; no matter how much he identifies himself with them and finds himself in their satisfaction, they continue to be what they were from the beginning—products of a society whose dominant interest demands repression. — Herbert Marcuse, One-Dimensional Man, 115

Categorization

• DEEPTHINKING: The sharpest form of the thesis: even identification with a need does not make it yours. Hard to dismiss.
• XREF: connects to: Internalized needs remain heteronomous products of dominant interests. — Herbert Marcuse, One-Dimensional Man: Studies in the…, 115