Fake news operations needed no cultural fluency with their audience

Evidence

These digital entrepreneurs went beyond the usual content farm scam of churning out low-quality articles on trending topics. They created fraudulent clickbait about the Trump–Clinton matchup, promoted it to older Americans on Facebook, and could make in three days what their neighbors earned in a year—all without much knowledge of American politics or even fluency in English. — W. David Marx, Blank Space, 481

Categorization

Category: Factual Claims

• QUESTION: If the Veles operators needed no English fluency or political knowledge, what does that imply about the ‘cultural capital’ required to monetize attention? A genuinely interesting inversion of the Bourdieu-style thesis.