Faithful duplication makes reality itself ideological.
Evidence
Reality becomes its own ideology through the spell cast by its faithful duplication. This is how the technological veil and the myth of the positive is woven. If the real becomes an image insofar as in its particularity it becomes as equivalent to the whole as one Ford car is to all the others of the same range, then the image on the other hand turns into immediate reality. — Theodor W. Adorno, The Culture Industry, 110
Categorization
- XREF: The interchangeability of one Ford with all others is the standardization-with-pseudo-individuation claim in compressed form — the exact engine to run on the reader’s test object. — connects to: The reality principle itself is ideological — Mark Fisher, Capitalist Realism: Is There No…, 39