Facebook succeeded by remaining a closed platform outside Google’s reach.
Evidence
Indeed, a major reason for Facebook’s success is that, while Google dominated the open web through its search technology, Facebook was built as a closed platform that escaped the grips of Google. The aim for Facebook is to make it so that users never have to leave their enclosed ecosystem: news stories, videos, audio, messaging, email, and even buying consumer goods have all been progressively folded back into the platform itself. — Nick Srnicek, Platform Capitalism, 91
Categorization
- XREF: Challenges the open-web narrative of early internet — enclosure, not openness, powered Facebook’s rise. — connects to: Facebook succeeded through execution and network effects, not invention — Tim Wu, The Attention Merchants, 982; Facebook won by representing existing campus networks rather than creating new ones — Tim Wu, The Attention Merchants, 996
Related
- Facebook succeeded through execution and network effects, not invention (similarity 0.89)
- Facebook won by representing existing campus networks rather than creating new ones (similarity 0.88)
- Facebook won because Zuckerberg had insider feel for college social dynamics (similarity 0.86)
- Facebook originated as physical student directories at American universities. (similarity 0.80)
- Facebook launched as one undergraduate’s race against the university bureaucracy. (similarity 0.79)
Broader Connections
- Facebook succeeded through execution and network effects, not invention
#expands(0.75) — Tim Wu, The Attention Merchants, 982 - Facebook won by representing existing campus networks rather than creating new ones
#corroborates(0.72) — Tim Wu, The Attention Merchants, 996