Exploiting voluntary freedom yields higher returns than coercing labor

Evidence

Neoliberalism represents a highly efficient, indeed an intelligent, system for exploiting freedom. Everything that belongs to practices and expressive forms of liberty – emotion, play and communication – comes to be exploited. It is inefficient to exploit people against their will. Allo-exploitation yields scant returns. Only when freedom is exploited are returns maximized. — Byung-Chul Han, Psychopolitics, 16

Categorization

• SEED: Could anchor an essay on why modern regimes prefer positive self-surveillance and gamified labor to top-down enforcement.
• XREF: connects to: Free-market labor is unfreedom whose abolition could liberate human autonomy — Herbert Marcuse, One-Dimensional Man: Studies in the…, 108; Unlimited freedom to achieve generates more coercion than external prohibition — Byung-Chul Han, Psychopolitics: Neoliberalism and New…, 13; Exploiting willing freedom yields greater returns than coercion (+1 more)

Broader Connections

• Exploiting willing freedom yields greater returns than coercion #corroborates (0.95)
• Economic coercion alone cannot force workers to adapt to new production methods #complicates (0.75) — Antonio Gramsci, Selections from the Prison Notebooks, 1141