Every major commercial Internet revenue model around 2011 was advertising-based

Evidence

Consider that in 2011, all commercial Internet content was driven by advertising. Sure, there were different types: programmatic advertising, native advertising, Google AdWords, YouTube prerolls, Facebook ads, and Twitter’s sponsored tweets. But behind everything was the same old model: that of the attention merchant. Not since television in the 1950s had any medium become so quickly dominated by it. — Tim Wu, The Attention Merchants, 1096

Categorization

• XREF: Directly extends the book’s core thesis about attention merchants; the 1950s TV parallel echoes earlier chapters. — connects to: Major brand advertisers rejected early Internet advertising due to a lack of proven metrics. — Tim Wu, The Attention Merchants, 730; Advertising revenue exceeding costs created the viable mass media business model — Tim Wu, The Attention Merchants, 40

Broader Connections

• Advertising revenue exceeding costs created the viable mass media business model #expands (0.82) — Tim Wu, The Attention Merchants, 40