Every form of the double functions as a way of not seeing

Evidence

The self as perfected brand, the self as digital avatar, the self as data mine, the self as idealized body, the self as racist and anti-Semitic projection, the child as mirror of the self, the self as eternal victim. These doubles share one thing in common: all are ways of not seeing. Not seeing ourselves clearly (because we are so busy performing an idealized version of ourselves), not seeing one another clearly (because we are so busy projecting what we cannot bear to see about ourselves onto others), and not seeing the world and the connections among us clearly (because we have partitioned ourselves and blocked our vision). I think this, more than anything else, explains the uncanny feeling of our moment in history—with all of its mirrorings, synthetic selves, and manufactured realities. At bottom, it comes down to who and what we cannot bear to see—in our past, in our present, and in the future racing toward us. — Naomi Klein, Doppelganger, 1053

Categorization

• DEFINE: Distills the book’s core thesis into its load-bearing formulation: doubles as taxonomies of self-deception, unified by non-seeing.
• XREF: Reads as the theoretical spine that earlier chapters on wellness, anti-vax, and conspiracy were circling toward; also connects to Klein’s own ‘second body’ via Daisy Hildyard cited in the very next paragraph.