Even radical interventions like The Clash get reabsorbed by capital
Evidence
The shorthand language of co-optation is for this reason omnipresent on the left, but would now seem to offer a most inadequate theoretical basis for understanding a situation in which we all, in one way or another, dimly feel that not only punctual and local countercultural forms of cultural resistance and guerrilla warfare but also even overtly political interventions like those of The Clash are all somehow secretly disarmed and reabsorbed by a system of which they themselves might well be considered a part, since they can achieve no distance from it. — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 158
Categorization
- QUESTION: The Clash as exemplar — would punk’s DIY aesthetic still count here, or did punk prove distance possible? Worth chasing whether Jameson would update this example.
- XREF: Connects to the reader’s engagement with ‘cheating pays’ in reputation systems — co-optation read as the system absorbing oppositional moves. — connects to: Capital’s counterrevolution was experienced as a quasi-religious purification — Clara E. Mattei, The Capital Order: How Economists…, 577