Evangelical wifely submission was marketed as strategic sexual bargaining for material reward.

Evidence

Morgan’s Total Woman wasn’t “just a good housekeeper,” she was “a warm, loving homemaker.” She was “not merely a submissive sex partner,” she was “a sizzling lover.” Did this disempower or demean women? Morgan didn’t think so. In fact, she promised women a sizable return on their investment: “If you’re stingy in bed, he’ll be stingy with you.” Give him what he wants, and he’ll give back to you. And by that she meant tangible gifts, like a new refrigerator, a whole new wardrobe, or a cruise to the Bahamas! — Kristin Kobes Du Mez, Jesus and John Wayne, 145

Categorization

• XREF: Connects directly to the commodified religious identity point the reader is tracking — the commercial self-help genre as the medium through which gender ideology is transmitted.
• ADDENDUM: Relevant to the ‘Complaints About Immodesty’ piece: Morgan’s costuming advice (‘gypsy costume’) productizes female display for the husband’s gaze, a religious spin on immodesty.