Evaluation procedures produce the value they claim to measure.

Evidence

Despite its hypocrisies – the same teachers serving as apologists for the incalculable hardly hesitate to give their students a numerical mark – the argument indicates a problem that is actually extremely important, the problem of VALORIZING EVALUATION, which attention ecology helps us to identify (as we have been doing since chapter three): if giving your attention to something helps you to recognize in it a value that will justify the attention you will give it later, then all of our evaluation procedures are affected by a fundamental flaw, since they actively contribute to produce the value they claim only to measure objectively. — Yves Citton, The Ecology of Attention, 427

Categorization

• XREF: The performativity-of-measurement thesis connects to earlier chapters’ attention-economy framing and to general critical literature on the self-fulfilling nature of metrics and audits. — connects to: Agencies evaluate what is measurable rather than what clients get. — Michael Lipsky, Street-Level Bureaucracy: Dilemmas of…, 409
• QUESTION: Worth chasing: does this valorizing-evaluation claim apply with full force to the attention-economy metrics of digital platforms themselves, and is that the Frankfurt-to-digital bridge the reader wants?