Euphemisms act as linguistic anesthesia that numbs conscience.
Evidence
The convoluted language of doublespeak disguises by piling on inflated words that do not add meaning (Lutz, 1987). In his book Telling It Like It Isnāt, Dan Rothwell (1982) characterizes the sanitizing form of euphemisms as ālinguistic Novocainā for the conscience that numbs us to unpleasant and harmful realities and the convoluted form as āsemantic fogā that obscures and conceals detrimental practices. ā Albert Bandura, Moral Disengagement, 2682
Categorization
- DEFINE: Defines the two forms of doublespeak: sanitizing euphemism as ālinguistic Novocainā and convoluted language as āsemantic fogā.
- XREF: Connects to Banduraās broader moral disengagement mechanisms ā euphemistic labeling as one of the eight mechanisms.