Errol Morris and Steve Bannon both described identities as deliberately donned digital persona.

Evidence

“Now who’s more real”: American Dharma, directed by Errol Morris (Utopia, 2018). … “People take on these digital selves”: American Dharma. … “I want Dave in Accounting to be Ajax”: Jennifer Senior, “American Rasputin,” The Atlantic, June 6, 2022. — Naomi Klein, Doppelganger, 1231

Categorization

• XREF: The Bannon ‘Dave in Accounting as Ajax’ line connects directly to Klein’s thesis that the Mirror World lets people project warrior selves — ties to Gordon Wood’s fantasy-self branding threads elsewhere in the book.