Ephemeral stories let influencers sustain audience attention cheaply

Evidence

Now, if one is having a busy couple of weeks where they do not have the time to think of content to post, let alone create content, posting a silly selfie to Snapchat that takes no longer than a minute to make, will keep their audience satisfied, for the time being. — Crystal Abidin and Megan Lindsay Brown (eds.), Microcelebrity Around the Globe, 674

Categorization

• XREF: connects to: Recognition-seeking predates Instagram; what changed is the public digital-real-estate version — Crystal Abidin and Megan Lindsay Brown (eds.), Microcelebrity Around the Globe:…, 688; Word-of-mouth storytelling preserves novelty force while mechanical forms exhaust it — Fredric Jameson, Marxism and Form, 166; Subscriptions capture deeper sustained attention than the fragmented kind advertising harvests — Tim Wu, The Attention Merchants, 1098 (+1 more)

Broader Connections

• Word-of-mouth storytelling preserves novelty force while mechanical forms exhaust it #complicates (0.85) — Fredric Jameson, Marxism and Form, 166
• Subscriptions capture deeper sustained attention than the fragmented kind advertising harvests #complicates (0.82) — Tim Wu, The Attention Merchants, 1098
• Ad-supported media sell audiences’ attention, not content, to advertisers #expands (0.72) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 219