Entrepreneurial labor shifts financial risk onto individual workers

Evidence

This labor model encourages flexibility but normalizes high-risk working environments where freelance and contract positions are common. Individuals have the glittering possibility of wealth through profit-sharing, but simultaneously bear the risk of market failure (layoffs, lack of health insurance, unemployment), a trade-off that is much easier for the economically privileged to bear. Workers are encouraged to adopt an enterprising attitude toward business and take responsibility for their own skill development, career progression, successes, and failures. β€” Alice E. Marwick, Status Update, 143

Categorization

  • XREF: Connects to how platform creators internalize risk without employer protections; the gig-economy critique that follows from this foundational labor model. β€” connects to: Self-branding shifts economic risk onto workers while demanding constant unpaid labor β€” Alice E. Marwick, Status Update: Celebrity, Publicity,…, 524; Flexible gig work shifts organizational risks onto individual workers β€” Brooke Erin Duffy, (Not) Getting Paid to Do What You Love:…, 39; Financialization extracts profit for investors while creating precarity for workers β€” Andrew deWaard, Derivative Media: How Wall Street…, 172 (+9 more)
  • SEED: Angle for an essay on how modern creator economy discourse reproduces dot-com-era risk privatized onto individuals, especially privileged ones.

Broader Connections