English-language global media reached only about one percent of the world’s population in 1994

Evidence

In 1994, for instance, CNN International estimated that it had an audience of 55 million potential viewers, or about 1 percent of the world’s population (strikingly equivalent in number to and undoubtedly largely identical with the Davos Culture people), and its president predicated that its English broadcasts might eventually appeal to 2 to 4 percent of the market. — Samuel P. Huntington, The Clash of Civilizations and the…, 160

Categorization

• DEFINE: Introduces the ‘Davos Culture’ concept as the global elite comprising roughly one percent, foreshadowing later chapters.