Elite YouTubers offload self-disclosure onto others while the home remains fused to the person.

Evidence

The existence of AnyHome—and the mere fact that one of the most popular YouTubers in existence can “react” to the house of another extremely popular YouTuber, turning this reaction into popular content in and of itself—signals a slightly different spectacular economy than what we’ve been describing so far in this chapter. … Chamberlain, unlike Maples, Larson, and Chapman, does not need to answer questions about where she lives. Others will answer for her. … The home—and seeing its interior—is still presumed to permit intimate closeness, presumed to allow us to be closer to the person, not only their home. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 164

Categorization

• XREF: Extends the home-as-infrastructure analysis from earlier in the chapter, where Maples/Larson/Chapman narrate their own domestic spaces; also connects to a real-creator case study for the reader’s stated application.