Early French neoliberals framed the doctrine’s core purpose as protecting the individual

Evidence

Baudin was an internationally respected economist during the late 1930s, author of a memorandum for the IIIC, and among the more enthusiastic users of the term neoliberalism, the “basic idea” of which, he explained again after the war in 1953, “is the rescue of the human person.” — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 385

Categorization

• DEFINE: Shows that ‘neoliberalism’ for Baudin meant ‘rescue of the human person’ — a framing sharply at odds with modern connotations of the term.
• XREF: Connects to the reading goal of fracturing the neoliberal caricature: rescuing-the-human-person framing vs. later market-fundamentalist associations.