Early advertisers were dismissively called ‘scheme men’ before copywriting gained prestige

Evidence

Hopkins left home to seek his fortune, though by his own often unreliable account, he was not after wealth or fame, merely the freedom for what he loved most, which was hard work. “I have always been an addict to work,” he would recall. “I love work as other men love play. It is both my occupation and my recreation.” Indeed after working through a series of menial jobs, Hopkins was hired as a “scheme man” for a company selling carpet sweepers, as writers of early advertisements were known long before copywriting acquired the glamour of a David Ogilvy or Don Draper. — Tim Wu, The Attention Merchants, 79

Categorization

• DEFINE: Documents the early term ‘scheme man’ for advertising writers, showing the profession’s lowly origins.
• XREF: connects to: Advertisers claimed their craft had become a predictive science by 1923 — Tim Wu, The Attention Merchants, 178

Broader Connections

• Advertisers claimed their craft had become a predictive science by 1923 #complicates (0.75) — Tim Wu, The Attention Merchants, 178