Dry warehouse services need comic wrapping to reach their media audience.

Evidence

By the mid ’90s he owned a small boutique PR firm in Seattle. Patrick asked me to create a comedic spokesperson character that he could pitch to his client Shurgard, a national storage company. Patrick was challenged with the difficult task of getting media coverage for the boring business of storage. “How do you sell empty space and cardboard boxes?” he asked me. By bringing me into the mix, he had hoped I could find a funny solution to his problem. And humor I did deliver. — Dolores DeLuce, Blow Jobs, 183