Dominant meaning requires ongoing work to win legitimacy, not imposition alone

Evidence

In speaking of dominant meanings, then, we are not simply talking about a one-sided process, which governs how any event will be signified. (We might think, for example, of the recent coup in Chile.) It also consists of the “work” required to enforce, win plausibility for, and command as legitimate a decoding of the event within the dominant definition in which it has been connotatively signified. — Hall, Stuart, Essential Essays, Volume 1, 802

Categorization

• SEED: The Chile coup example offers an angle for an essay on how media ‘work’ to legitimate political events within preferred frames.
• XREF: This is the crux of Hall’s encoding/decoding model — meaning must be ‘won’ through ideological labor, foreshadowing his Policing the Crisis work.