Domesticity is an alibi for conflating person with property

Evidence

Regardless, foregrounding the property that otherwise remains in the background is, perhaps, the most overt entry point into the factory that is influencer culture and how domesticity, when community is subsumed by capital, becomes an alibi for conflating person with property. What we will see, in foregrounding the home, is both the elaborate ownership of production involved in the daily life of an influencer and how the influencer and their home—person and property—have been sutured to assume a coherence between the two. We are not inherently engaging in the pleasure of watching another person and the private intimacy of their body in spaces inaccessible without mediated vision. Rather, we are engaging in the spectacle of consuming images of private property, images of things that have become interchangeable with personhood. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 124

Categorization

• DEFINE: Core Corpocene move: the influencer’s home sutures person and property until they assume coherence — the self becomes the firm.
• XREF: Directly answers the reader’s stated core question: influencer completes the corporate-personhood circuit by making the person interchangeable with property. — connects to: Every housing choice in modernity enacts some form of self-betrayal or embalmment. — Theodor W. Adorno, Minima Moralia: Reflections from…, 34; Reactionary thought explicitly naturalized women’s confinement to housework; In feudalism woman functioned as property transmitting land to men — Simone de Beauvoir, The Second Sex, 207 (+7 more)