Dobson’s masculinity advice reached tens of millions of listeners daily

Evidence

Dobson’s Bringing Up Boys found a receptive audience. Its sales would eventually top two million copies. By that time Dobson had amassed a considerable following; his radio program was reportedly carried on over 4200 stations around the world and heard daily by over 200 million people. Charles Colson boasted that “All people, Christian and non-Christian alike” should read the book: “It just could save America.” — Kristin Kobes Du Mez, Jesus and John Wayne, 405

Categorization

• QUESTION: This is quantitative evidence for the consumer-culture transmission mechanism — exactly what the reader must weigh in contesting whether this strand IS white evangelicalism or merely a dominant strand. Useful scale for that argument.