Direct communication to intended audiences deserves restored context, not mass broadcast

Evidence

I want to see a restoration of context, a kind of context collection in the face of context collapse. If we have only so much attention to give, and only so much time on this earth, we might want to think about reinfusing our attention and our communication with the intention that both deserve. — Jenny Odell, How to Do Nothing, 596

Categorization

• DEFINE: Defines ‘context collection’ against the ‘context collapse’ of social media as a redirection of attention.