Detrimental behavior is best eliminated by attractive alternatives, not prohibition.

Evidence

It is a well-established psychological principle that it is easier to eliminate detrimental behavior by providing a more attractive alternative than by trying to prohibit the detrimental one. The fourth approach is founded on this principle. The power of attractive alternatives is nowhere better illustrated than in children’s programming, which had aroused the greatest public criticism. For years parents complained about the heavy diet of violence on prime-time television and the weekend commercial fare served their children. — Albert Bandura, Moral Disengagement, 994

Categorization

• XREF: Contrasts with the chapter’s coercive-remedies framing and with existing ‘small acts’ theme about how change actually happens.
• corroborated: 2 independent passages support this claim — Albert Bandura, Moral Disengagement: How People Do Harm…, 994