Desire is composed, so capitalism owns no natural claim on it

Evidence

What the fable depicts is a conflict between two energy processes. One leads to the destruction of all systems, all bodies, living or not, on our planet and the solar system. But within this process of entropy, which is necessary and continuous, another process that is contingent and discontinuous, at least for a long time, acts in a contrary sense by increasing differentiation of its systems. This movement cannot halt the first (unless it could find a means to refuel the sun), but it can escape from catastrophe by abandoning its cosmic habitat’. The ultimate motor of capitalism is thus not thirst for profit, or any human desire: it is rather development as neguentropy. ‘Development is not an invention of human beings. Human beings are an invention of development’. — Perry Anderson, The Origins of Postmodernity, 79 (#corroborates, via linked claim)

I come to desire the pleasure of desire itself. In fact it could not be otherwise. If desire were satiated, if it were not deflected onto a demand for commodities, the fashionable replacement of which knows no limits, then not only would the growth of wealth come to a halt but the whole social nexus of civilization would fall apart. (Buck-Morss 1995:452) … So, as capitalism is central to civilization, desire is central to capitalism and becomes its most resilient and captivating export. — David Theo Goldberg, John Solomos, A Companion to Racial and Ethnic Studies, 3420 (#complicates, via linked claim)

Yet capitalism cannot be ‘purified’ in this way; strip away the forces of anti-production and capitalism disappears with them. Similarly, there is no progressive tendency towards an ‘unsheathing’ of capitalism, no gradual unmasking of Capital as it ‘really’ is: rapacious, indifferent, inhuman. On the contrary, the essential role of the ‘incorporeal transformations’ effectuated by PR, branding and advertising in capitalism suggests that, in order to operate effectively, capitalism’s rapacity depends upon various forms of sheathing. — Mark Fisher, Capitalist Realism, 96 (#complicates, via linked claim)

Categorization

• XREF: connects to: Capitalism now pre-formats desires before they can even emerge as subversive — Mark Fisher, Capitalist Realism: Is There No…, 24; People remain hooked on capitalism through desire, not coercion. — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1420; Capitalism requires perpetually unsatiated desire to maintain civilizational growth — David Theo Goldberg, John Solomos, A Companion to Racial and Ethnic Studies, 3420 (+4 more)

Related

• Capitalism requires perpetually unsatiated desire to maintain civilizational growth (similarity 0.87)
• Desire for capitalism is constructed, not natural, hence alterable (similarity 0.85)
• Lyotard grounded capitalism’s force in neguentropy, not human desire (similarity 0.84)
• Capitalism now pre-formats desires before they can even emerge as subversive (similarity 0.83)
• People remain hooked on capitalism through desire, not coercion. (similarity 0.79)
• Capitalist economies chiefly shape people, not commodities (similarity 0.79)

Broader Connections

• Capitalism requires perpetually unsatiated desire to maintain civilizational growth #complicates (0.80) — David Theo Goldberg, John Solomos, A Companion to Racial and Ethnic Studies, 3420
• Lyotard grounded capitalism’s force in neguentropy, not human desire #corroborates (0.80) — Perry Anderson, The Origins of Postmodernity, 79
• Capitalism cannot function without its ideological disguises and myths #complicates (0.75) — Mark Fisher, Capitalist Realism, 96
• Under capitalism consumption targets abstract value rather than bodily need #qualifies (0.72) — Fredric Jameson, Marxism and Form, 753