Democratic social-justice programs reframed minority youth as investment opportunities.

Evidence

There are many other examples of the neoliberalization of social justice concerns by the Obama administration. Consider, for example, Obama’s pet initiative, My Brother’s Keeper, which aims to improve the chances of education and employment for at-risk boys and men of color by recruiting public and private “investors” in this population. The president summarized the project this way: “We’ve got a huge number of kids out there who have as much talent, and more talent, than I had, but nobody is investing in them.” — Wendy Brown, Undoing the Demos, 453

Categorization

  • XREF: A live demonstration of what the chapter argues theoretically: even left-leaning interventions are absorbed into investor vocabulary. — connects to: Political and ideological processes shape popular images of minorities and policy interventions — David Theo Goldberg, John Solomos, A Companion to Racial and Ethnic Studies, 2178

Broader Connections