Delegating fieldwork to commercial interviewers gutted the Institute’s own method

Evidence

It was a poor match for this when the interviewingthe actual fieldworkwas carried out by fifteen experienced interviewers from the German Institute of Opinion Research (Deutsches Institut für Volksumfragen or DIVO) who only added at the end of the questionnaire sheet their general impressions on the degree of co-operation shown by the person being questioned, on the quality of the contact, the person’s sincerity, how attached he was to the factory, and how much trade union activity he engaged in. — Rolf Wiggershaus, The Frankfurt School, 516

Categorization

• XREF: Directly parallels the Mannesmann study’s outsourcing of interviewing to DIVO noted elsewhere in this chapter. — connects to: The Frankfurt School’s empirical method required trusted local interviewers rather than outside field workers — Rolf Wiggershaus, The Frankfurt School: Its History,…, 1555; Mannesmann study’s fieldwork contradicted its own depth-interview method claims — Rolf Wiggershaus, The Frankfurt School: Its History,…, 2099; Using self-interested interviewers undercuts a study’s credibility regardless of findings — , Harr Jonathan - A Civil Action , 640 (+1 more)
• DEFINE: DIVO (Deutsches Institut für Volksumfragen) was the commercial opinion-research outfit the Institute contracted for fieldwork.
• yield-rescued: below the book’s yield-target cutoff, included anyway for connecting to: The Frankfurt School’s empirical method required trusted local interviewers rather than outside field workers — Rolf Wiggershaus, The Frankfurt School: Its History,…, 1555; Mannesmann study’s fieldwork contradicted its own depth-interview method claims — Rolf Wiggershaus, The Frankfurt School: Its History,…, 2099; Using self-interested interviewers undercuts a study’s credibility regardless of findings — , Harr Jonathan - A Civil Action , 640 (+1 more)