Debord theorized spectacle as commodity fetishismâs absolute fulfillment
Evidence
Parodying the opening sentence of Capital, Debord announced: âThe entire life of societies in which modern conditions of production reign announces itself as an immense accumulation of spectaclesâ The spectacle, âin all its specific forms, as information or propaganda, advertisement or direct con sumption of entertainmentsâ, must be seen as âa social relation among people mediated by imagesâ. As such, âthe society of the spectacleâ is the âabsolute fulfilmentâ of âthe principle of commodity fetishismâ. â Alex Callinicos, Against Postmodernism, 549
Categorization
- DEFINE: Defines the Situationist concept of the spectacle as a social relation mediated by images, directly extending Marxâs commodity fetishism.
- XREF: Baudrillardâs rejection of the spectacle concept connects to his simulation theory, which this bookâs critique of postmodernism engages directly. â connects to: The image of uninhibited vitality itself recycles commodity fetishism; Commodity fetishism presents social labour relations as properties of things â Dirk Braunstein, Adornoâs Critique of Political Economy, 410; Debord defines the spectacle as a social relation, not a mere collection of images â Aris Komporozos-Athanasiou, Speculative Communities: Living withâŠ, 300 (+3 more)
Broader Connections
- The image of uninhibited vitality itself recycles commodity fetishism
#expands(0.85) - Debord defines the spectacle as a social relation, not a mere collection of images
#expands(0.85) â Aris Komporozos-Athanasiou, Speculative Communities, 300 - Commodity fetishism presents social labour relations as properties of things
#expands(0.80) â Dirk Braunstein, Adornoâs Critique of Political Economy, 410