Data-driven creative decisions systematically suppress the high-risk work that produces lasting art.

Evidence

There is nothing elitist about resisting the immediate desires of the audience; in fact, it serves the public better in the long run. The great auteurs of the past—every single person we still revere—trusted their intuition, not audience analytics. If we want more lasting art, we must give creators the freedom to ignore the data and dream big. The best works have always been high-risk, high-reward—exactly the kind of creation that data-driven systems are programmed to suppress. — W. David Marx, Blank Space, 872

Categorization

• corroborated: 2 independent passages support this claim — W. David Marx, Blank Space: A Cultural History of the…, 872