Cultural resistance to market forces remains possible through collective choice

Evidence

But culture ultimately emerges from our mutual expectations of each other, which means that resistance is always possible. Even when capitalism’s tidal wave is crashing over society, individuals can choose to build dams and levees to keep the water at bay. The market wanted Pearl Jam to assume the role of superstars; they said no. — W. David Marx, Blank Space, 21

Categorization

• XREF: Connects to the whole book’s threading of culture/capitalism debates — Adorno, Bourdieu’s distinction, and this reading purpose’s omnivore monoculture thesis. — connects to: Resistance to the culture industry is absorbed as diversification within it. — Dirk Braunstein, Adorno’s Critique of Political Economy, 873; People still sustain cultural commons daily despite hyper-consumer society — Rebecca A. Martusewicz, Jeff Edmundson, and John Lupinacci, EcoJustice Education: Toward Diverse,…, 133