Cultural products shape perception so that reality seems to continue the medium’s world.

Evidence

The whole world is made to pass through the filter of the culture industry. The old experience of the movie-goer, who sees the world outside as an extension of the film he has just left (because the latter is intent upon reproducing the world of everyday perceptions), is now the producer’s guideline. The more intensely and flawlessly his techniques duplicate empirical objects, the easier it is today for the illusion to prevail that the outside world is the straightforward continuation of that presented on the screen. — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 98

Categorization

  • DEFINE: Introduces the core mechanism of the culture industry: reality becomes a continuation of the screen.
  • XREF: Connects to Baudrillard’s simulacra and McLuhan’s ‘the medium is the message’ — media as reality filter. — connects to: People act on media-formed images of reality more than on direct experience. — Albert Bandura, Moral Disengagement: How People Do Harm…, 714; The world-as-exhibition framework makes reality itself a series of representations — Timothy Mitchell, Colonising Egypt, 118; Perceptions of the Other are always shaped by available cultural tools — Peter Morey, Islamophobia and the Novel, 351 (+4 more)

Broader Connections