Corporatizing the self requires distributing it across many owned industries, not just selling attention

Evidence

For Kardashian, one’s value comes not only from the ability to attract attention, to be “branded” and sold, but from a distribution of self into a range of multiple industries owned, managed, and controlled by an individual, conflated with that individual, much like naming a private jet after yourself; it is a return, in many ways, to a traditional understanding of industrial capitalism after the rise of immaterial labor in the 1970s, after the perpetuation of an “entrepreneurial” neoliberal selfhood. Davis can only sell herself to an audience—her precarity resides in how the only thing she can sell is her labor power, encapsulated in how her self can attract attention for others. Kardashian has partial ownership of at least twelve businesses and business ventures, almost all of which involve manufacturing and selling physical commodities. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 371

Categorization

• DEFINE: Core contrast between merely selling labor power (Davis) and corporatizing the self (Kardashian) defines the Corpocene.
• XREF: Directly instantiates corporate personhood giving companies humans’ rights, reversed into person-becoming-firm.