Corporatizing the self is the structural defense against cancellation

Evidence

One protects against criticism, against precarity, against the risk of being visible online, through the diversification and concealment of assets and business ventures—assets and ventures that appear as equivalent to a “self” online. The dialectical counterpart of cancellation, then, is the corporatization of the self. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 356

Categorization

• XREF: Directly serves the reader’s goal of analyzing a real creator against the four infrastructures — cancellation risk is the threat that motivates the corporate self.