Corporations recruit acclaimed comedic talent to elevate blatantly commercial film premises

Evidence

Again we see the critical component of a brandscape blockbuster escalating in combination with its commercialism. For films that are clearly designed for profit and synergy, it is worth noting that the corporate strategy for these movies includes seeking out acclaimed comedic writers and directors who can transform a corporate premise into something not just watchable, but profitable and critically acclaimed, even “essential cinema,” in Polan’s words. — Andrew deWaard, Derivative Media, 412

Categorization

• QUESTION: Does the pattern of hiring acclaimed talent for brandscape blockbusters show causation from financial strategy to artistic form, or is it a correlation the author does not fully prove? This bears directly on the reader’s central question.