Corporately funded monument structures embody conservative rather than radical values.
Evidence
With its funding and name coming mostly from billionaire Lakshmi Mittal’s integrated steel company, who provided up to £19.2m towards its costs, with the rest given by the London Development Agency, the Orbit is less a radical structure than an utterly conservative one. In saying that it would pay for itself throgh the renting of private dining spaces at its summit, Boris Johnson may have said more about its legacy than he planned when he described it as a “corporate money-making venture”. In that, Kapoor and Balmond’s Orbit captures the spirit of its time and place as much as Eiffel or Tatlin’s designs — but perhaps not quite as they intended. — Mark Fisher (edited by Darren Ambrose), K-Punk, 1621
Categorization
- SEED: Angle: how avant-garde architectural gestures get neutralized by their funding — compare Tate Modern, the Shard, or stadium ‘icons’ paid for by regimes.
- XREF: connects to: Risk-loving capitalism is culturally more conservative than centralized state institutions. — Mark Fisher, Capitalist Realism: Is There No…, 159; Billionaires fund monuments appropriating deep time as corporate personhood claims — Grant Bollmer, Katherine Guinness, The Influencer Factory: A Marxist…, 391; Creative-industries policy funded corporate-sponsored art projects instead of public services — Max Haiven, Cultures of Financialization, 460
Broader Connections
- Risk-loving capitalism is culturally more conservative than centralized state institutions.
#corroborates(0.85) — Mark Fisher, Capitalist Realism, 159 - Billionaires fund monuments appropriating deep time as corporate personhood claims
#qualifies(0.82) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 391 - Creative-industries policy funded corporate-sponsored art projects instead of public services
#exemplifies(0.80) — Max Haiven, Cultures of Financialization, 460