Corporate social platforms fundamentally contradict genuine local community

Evidence

In startup parlance, “at scale” refers to the expansion of a software or service to larger and larger contexts—i.e., the development of a local prototype into a widely used product. Given this meaning, only the phenomenon of national or even multinational corporations advertising simultaneously in many targeted neighborhoods can explain the oxymoron “local at scale.” — Jenny Odell, How to Do Nothing, 579

Categorization

• DEFINE: Defines ‘at scale’ and exposes ‘local at scale’ as corporate oxymoron
• XREF: connects to: Volunteer communities collapse when formalized into for-profit corporate structures — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 135