Corporate and defense funding followed academic personality-prediction research.
Evidence
Despite these ethical quandaries, by 2015 Kosinski had moved to Stanford University (first to the Computer Science Department and then to the Graduate School of Business), where his research quickly attracted funding from the likes of Microsoft, Boeing, Google, the National Science Foundation, and the Defense Advanced Research Projects Agency (DARPA). — Shoshana Zuboff, The Age of Surveillance Capitalism, 857
Categorization
- SEED: Angle: the pipeline from ethically-quandary academic research to corporate/defense funding — how surveillance-capitalist incentives absorb even ambivalent researchers. Could be an essay on academic complicity.
- XREF: Connects to the broader theme of the research-industrial complex and how foundational measurement science gets weaponized — similar to earlier chapters linking behavioral data to commercial surplus. — connects to: Academic findings directly spawned commercial investment products — Donald MacKenzie, An Engine, Not a Camera: How Financial…, 438; IBM commercialized academic personality prediction into a vast commercial service — Shoshana Zuboff, The Age of Surveillance Capitalism, 862; Measurable personality traits predict consumer responses and are farmed for profit. — Shoshana Zuboff, The Age of Surveillance Capitalism, 864 (+2 more)
Broader Connections
- IBM commercialized academic personality prediction into a vast commercial service
#expands(0.92) — Shoshana Zuboff, The Age of Surveillance Capitalism, 862 - Measurable personality traits predict consumer responses and are farmed for profit.
#expands(0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 864 - Personality-based behavioral targeting moved from elections to commercial sales after 2016.
#expands(0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 865 - Companies treat measurable emotion as a predictor of spending and profit
#expands(0.78) — Shoshana Zuboff, The Age of Surveillance Capitalism, 883