Consumers pay premiums for certified environmentally friendly goods.

Evidence

Consumers have already shown that they are willing to pay a premium for environmental protection in a variety of settings. Many will pay more for fruits and vegetables grown with the use of little or no pesticides, beef from cattle raised in a less environmentally destructive manner, wood from sources not contributing to the destruction of rainforests, and tuna caught with “dolphin friendly” techniques. They are willing to pay hundreds of millions of dollars each year for water that they do not have to fear is contaminated with dangerous chemicals. — Richard J. Lazarus, The Making of Environmental Law, 1011

Categorization

• XREF: Pairs with earlier claim that disclosure (duty to warn) can outperform formal emission limits via market pressure. — connects to: Large corporate buyers can impose government-like environmental standards without legislation. — Richard J. Lazarus, The Making of Environmental Law, 1013; Consumers can sometimes use dollars as the currency of ecological choices — Robin Wall Kimmerer, Braiding Sweetgrass: Indigenous Wisdom,…, 716; Urban consumers can exercise reciprocity indirectly through purchasing choices — Robin Wall Kimmerer, Braiding Sweetgrass: Indigenous Wisdom,…, 711 (+1 more)

Broader Connections

• Consumers can sometimes use dollars as the currency of ecological choices #exemplifies (0.85) — Robin Wall Kimmerer, Braiding Sweetgrass, 716
• Green consumer choice is a class privilege unavailable in food deserts #qualifies (0.80) — Robin Wall Kimmerer, Braiding Sweetgrass, 717
• Urban consumers can exercise reciprocity indirectly through purchasing choices #expands (0.75) — Robin Wall Kimmerer, Braiding Sweetgrass, 711