Consumer media constructed evangelical identity rather than simply saving souls

Evidence

The evangelical consumer marketplace was by then a force to be reckoned with, but this expansive media network functioned less as a traditional soul-saving enterprise and more as a means by which evangelicals created and maintained their own identity—an identity rooted in “family values” and infused with a sense of cultural embattlement. — Kristin Kobes Du Mez, Jesus and John Wayne, 29

Categorization

• XREF: Relates to the reader’s existing interest in commercial artifacts as carriers of religious/cultural identity, like Milgrom’s institutions and the library-as-infrastructure books.