Consumer boycotts forged American national identity before political independence

Evidence

A year later, in 1774, the First Continental Congress convened in Philadelphia and produced a ā€œgrand schemeā€ to abolish trade with England. ā€œIt brought to fruition a brilliantly original strategy of consumer resistance to political oppression,ā€ Breen writes, ā€œone that had invited Americans to think of themselves as Americans even before they entertained a thought of independence.ā€ — Shoshana Zuboff, The Age of Surveillance Capitalism, 1600

Categorization

  • XREF: Connects to the Milgrom law merchant material on boycott discipline enforcing reputation without repeated personal dealings — a consumption-power precedent. — connects to: Consumer boycotts transformed economic power into political power in colonial America — Shoshana Zuboff, The Age of Surveillance Capitalism, 1596; Postwar American consumption was politically constructed — Shoshana Zuboff, The Age of Surveillance Capitalism, 1721; Consumer society bred depoliticization even as welfare states strengthened democracy — Jürgen Habermas, A New Structural Transformation of the…, 27
  • CANDY: The idea that Americans became ā€˜Americans’ through refusing tea before declaring independence is a compact, surprising dinner-party fact.
  • SEED: Angle: electoral/economic sovereignty in the digital age — how consumer refusal built national identity historically, vs. the consumer’s near-total lack of leverage under surveillance capitalism.

Broader Connections