Consultants frame the connected car as a proving ground for IoT surveillance

Evidence

The consultancy firms are aligned in advising all their insurance clients to get into the surveillance game. AT Kearney acknowledges that the “connected car” is a proving ground for what is to come: “Ultimately, IoT’s true value depends on customers adjusting their behaviors and risk profiles based on feedback from their ‘things.’” Health insurers are another target: “Wearable accelerometers” could “improve traceability of their compliance” with prescribed exercise regimes, and “digestible sensors” could track compliance with dietary and medication schedules, “providing higher truth and better granularity than a monthly refill.” — Shoshana Zuboff, The Age of Surveillance Capitalism, 673

Categorization

• QUESTION: Digestible sensors tracking medication compliance — worth chasing whether this materialized and how it was sold to patients.
• XREF: The ‘proving ground’ framing connects to the book’s argument that surveillance methods iterate from one domain (cars) into the body (digestible sensors). — connects to: Sensor-based telematics tracks and controls transport workers across most of US trucking. — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 233; Smart-home IoT devices enroll consumers in surveillance-based markets without knowledge or consent — Shoshana Zuboff, The Age of Surveillance Capitalism, 751; Battery-free smart skin enables perpetual, inconspicuous ambient surveillance networks — Shoshana Zuboff, The Age of Surveillance Capitalism, 753

Broader Connections

• Smart-home IoT devices enroll consumers in surveillance-based markets without knowledge or consent #corroborates (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 751
• Battery-free smart skin enables perpetual, inconspicuous ambient surveillance networks #expands (0.75) — Shoshana Zuboff, The Age of Surveillance Capitalism, 753