Conscious ideology has ceased to function in reproducing capitalism.

Evidence

In this particular case, the riddle — if everybody loses, who wins? — can be clarified, if not solved, by the proposition that in fact, ideologies in the sense of codes and discursive systems are no longer particularly determinant. As with so much else, it is an old 1950s acquaintance, “the end of ideology,” which has in the postmodern returned with a new and unexpected kind of plausibility. But ideology is now over, not because class struggle has ended and no one has anything classideological to fight about, but rather because the fate of “ideology” in this particular sense can be understood to mean that conscious ideologies and political opinions, particular thought systems along with the official philosophical ones which laid claim to a greater universality — the whole realm of consciousness, argument, and the very appearance of persuasion itself (or of reasoned dissent) — has ceased to be functional in perpetuating and reproducing the system. — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 853

Categorization

• QUESTION: If ideology no longer perpetuates the system, what does — pure consumption habits? And is this claim itself falsifiable, or is it a cultural-dominant assertion?
• XREF: Connects to ‘end of ideology’ debates (Bell, Fukuyama) and to Bourdieu’s habitus/practice-centered reproduction of social order.
• DEFINE: Contrasts the classical Marxist function of ideology (making people conscious of class conflict) with its postmodern obsolescence.