Confusion between two public figures is understood as a branding crisis

Evidence

There are simpler words to describe what I have been dancing around, and I should probably address them directly before going any further. Dan Hon, a prominent digital strategy consultant, tweeted that he had been utterly confused by Wolf’s actions because he had been attributing them to me the whole time. The problem, as he saw it, was obvious: “Naomi Klein should sue for trademark dilution and brand harm.” In short, according to Hon, my brand was in crisis. — Naomi Klein, Doppelganger, 150

Categorization

• XREF: Connects to the running mirror-world thesis: how reputational confusion gets metabolized into the language of brand management rather than anything more substantive. — connects to: When concepts meet particulars only externally, administration can brand and liquidate individuals