Compulsory education makes students a captive audience whose attention can be monetized

Evidence

To gain this free bounty, the board didn’t actually have to do anything. It needed only to understand something: that the schools were already holding an asset more lucrative than any bake sale. That asset, simply stated, was their students, who by the very nature of compulsory education were a captive audience. If the schools could seize their attention for the purpose of educating them, why not sell off a bit of it for the sake of improving the educational experience? — Tim Wu, The Attention Merchants, 9

Categorization

  • DEFINE: Introduces the core premise that attention is a harvested asset, defining the book’s central mechanism via a concrete case.
  • XREF: Connects to the reader’s platform/surveillance knowledge: infrastructure that renders an audience captive for extraction, analogous to how platforms capture users. — connects to: Banking education deliberately produces students adapted to the oppressor’s world — Paulo Freire, Pedagogy of the Oppressed, 218; Attention can be monetized either by charging admission or by reselling it. — Tim Wu, The Attention Merchants, 871; Controlling a person’s thinking through education can substitute for coercion. — Ibram X. Kendi, Stamped from the Beginning: The…, 867 (+5 more)

Broader Connections