Competition drives surveillance capitalism from the virtual into the physical world

Evidence

In this new phase of competitive intensity, surveillance capitalists are forced from the virtual world into the real one. This migration necessitates new machine processes for the rendition of all aspects of human experience into behavioral data. Competition now occurs in the context of a rapidly evolving global architecture of ubiquitous computation and therefore ubiquitous supply opportunities, as prediction products are increasingly expected to approximate certainty and therefore to guarantee behavioral outcomes. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1070

Categorization

• QUESTION: Where does physical-world rendition happen today — smart speakers, wearables, smart-city sensors? Worth tracing into current business practices.
• XREF: connects to: Competition among capitalists structurally demands constant technological change — Nick Srnicek, Platform Capitalism, 21; Google’s mapping games served as test beds for expanding surveillance capitalism into physical space — Shoshana Zuboff, The Age of Surveillance Capitalism, 472; Augmented-reality games physically claim private space through GPS coordinates — Shoshana Zuboff, The Age of Surveillance Capitalism, 971 (+1 more)