Competition’s logic makes inequality normative wherever it spreads.

Evidence

In neo-liberalism, competition replaces the liberal economic emphasis on exchange as the fundamental principle and dynamic of the market. 47 This is another of those seemingly trivial replacements that is a tectonic shift, affecting a range of other principles and venues. Most importantly, equivalence is both the premise and the norm of exchange, while inequality is the premise and outcome of competition. Consequently, when the political rationality of neoliberalism is fully realized, when market principles are extended to every sphere, inequality becomes legitimate, even normative, in every sphere. — Wendy Brown, Undoing the Demos, 114

Categorization

  • DEEPTHINKING: The collapse of the equality norm into market logic — as competition replaces exchange, inequality shifts from accidental outcome to legitimating premise. This inversion is the deep mechanism behind ‘meritocracy’ talk.
  • SEED: Essay angle: how the exchange-to-competition replacement retroactively legitimizes inequality — the ‘natural inequality’ move in current market-speak.
  • XREF: connects to: Italian neoclassical economists framed inequality as a natural, healthy social fact — Clara E. Mattei, The Capital Order: How Economists…, 1705; Formal equal right applied to unequal individuals necessarily produces inequality. — Jessica Whyte, The Morals of the Market: Human Rights…, 416; Separate-but-equal was invented to sell inequality as equality. — Ibram X. Kendi, Stamped from the Beginning: The…, 702 (+6 more)

Broader Connections