Commercial culture can be repurposed for active face-to-face community

Evidence

Many audiences have managed to come together under the auspices of commercial culture, and to go on, to create a more active face-to-face culture. For example, punk rockers in the 1970s twisted the meanings of mass cultural objects into emblems of resistance to the boring dominant culture: safety pins, Vaseline, Clairol, even suits, ties, white shirts and short hair became ‘‘symbolically ‘repossessed’ in everyday life, and endowed with implicitly oppositional meanings’’ (Hebdige 1979: 16). — Nina Eliasoph, Avoiding politics, 916

Categorization

• XREF: Contrast case for the reader’s research — punks show active meaning-making through shared projects, while Buffaloes passively consume; both begin from commercial culture but diverge. — connects to: In-person gatherings create the scenes that sustain online subcultures — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 154; Cultural invasion can be broadcast through technology to render people passive spectators — Paulo Freire, Pedagogy of the Oppressed, 580; Effective social-change media are co-created with host communities and iteratively revised from audience feedback — Albert Bandura, Moral Disengagement: How People Do Harm…, 2818 (+4 more)

Broader Connections

• In-person gatherings create the scenes that sustain online subcultures #contradicts (0.85) — Alice E. Marwick, Status Update, 154
• Cultural invasion can be broadcast through technology to render people passive spectators #contradicts (0.80) — Paulo Freire, Pedagogy of the Oppressed, 580
• Effective social-change media are co-created with host communities and iteratively revised from audience feedback #expands (0.75) — Albert Bandura, Moral Disengagement, 2818
• Viewing mass-culture consumers as passive dupes is an unsocialist position #corroborates (0.75)