Commentators used millennial stereotypes to explain LeBron James’s career moves.

Evidence

Critics blamed this misstep on his generational identity. Millennial writer David Cho defended James in The Awl, arguing that “LeBron is no more egomaniacal than the rest of us his age.” To Cho, James’s move to Miami reflected “a generation that’s been told that we can do anything that we want.” After winning two championships in Miami, James returned to Cleveland in 2014, a decision Ebony framed in generational terms: “Just like what many Millennials have experienced in their 20s, it takes making a tough decision to realize what we really want in life.” John Gorman of The Cauldron added, like any good millennial, James is “looking for meaningful work, to truly make a difference and expand his skill-set in novel ways beyond merely working on his post-up game. He’s more than a court general, he’s a court entrepreneur.” — W. David Marx, Blank Space, 331

Categorization

• XREF: The ‘court entrepreneur’ framing exemplifies the ubiquitous self-branding/entrepreneurship ethos this book tracks; connects to the reader’s four-period structure tracing.