China marketed Xinjiang skiing atop evicted Uyghur communities during the 2022 Olympics.

Evidence

Leading up to the games, which were staged against a boycott launched by various Uyghur Muslim groups, I wrote about the soft power play Beijing envisioned in Xinjiang paralleling its ongoing genocide: “In the lead up to the Olympics, there has been a concerted government push to promote Xinjiang as a snow sport destination, accelerating the removal of the indigenous Uyghur to make way for ski lifts, slopes and foreign brands ready to build showrooms atop razed mosques and bulldozed communities.” — Khaled A. Beydoun, The New Crusades_ Islamophobia and the…, 564

Categorization

• XREF: Soft power laundering of genocide pairs with the facade-of-normalcy dynamics also visible in Western Islamophobia optics.